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gisolury
註冊: 2004-07-25
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 Poor marketing spent and supply chain management Post time: 2 月 2 日 |
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When I read the news of another huge quarter loss of Sony, and then the Nex 7 ad on Yahoo! front page, I would like to say something:
Why Sony is so stupid? Their marketing team doesn't work with their operation. What is the point of putting mass public ad for a niche market item like Nex 7 (I think Nex 7 should target for a smaller group of Photo-phili, instead of a mass segment), especially when it is out of stock?
Those photo-pilli who are interested in Nex 7 should know what it is, and able to grab the news somewhere.
There are tones of examples customers ask about Sony 5n in Broadway/Foretress, salesperson replies out of stock, and they have no choice but turn into Panasonic/Olympus/Nikon?
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impala
註冊: 2006-04-26
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| Re: Poor marketing spent and supply chain management Post time: 2 月 2 日 |
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大公司好多時都是想與做是兩回事。
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francisau100
註冊: 2007-01-26
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| Re: Poor marketing spent and supply chain management Post time: 2 月 2 日 |
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係一個手法。引起話題，搶購。無貨，加單。
sony其他產品都係甘。
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wllui
註冊: 2007-02-15
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| Re: Poor marketing spent and supply chain management Post time: 2 月 5 日 |
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做過生意會明白
無論產品係乜，就算品質差極，都不及冇貨賣咁慘淡
賣唔出可谷／減價，但連貨都冇得賣真只係冇計可施，唯有將存貨加價，sony有咁業績亦不足為奇，NEX無疑係已取盡先機，但呢D relative short product life cycle 的東西，要用家等貨，係risky，Samsung 就係咁搶到apple客
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kt031261
註冊: 2009-03-06
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| Re: Poor marketing spent and supply chain management Post time: 2 月 6 日 |
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NEX 7係 target nich segment? 唔好玩啦, 我地d同胞一次過掃晒啦
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gisolury
註冊: 2004-07-25
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| Re: Poor marketing spent and supply chain management Post time: 2 月 6 日 |
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Then they should post the ad on Sina, Baidu whatever, but not Yahoo! HK
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